About

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Peter's story

Peter Gould is a celebrated designer, creative entrepreneur and artist. The BBC has described him as “among those young urban global Muslims leading the emergence of a new Muslim cool.”

After embracing Islam over a decade ago, Peter was inspired by a series of spiritual and artistic journeys through classical cities such as Fes, Damascus, Istanbul and Mecca. This quest for knowledge resulted in a flourish of remarkable creative projects, uniquely fusing traditional Islamic design elements with his own vibrant, fresh graphic styles.

"Peter is among those young urban global Muslims leading the emergence of a new Muslim cool."  BBC

He founded and runs a successful Sydney-based strategic branding firm, which has worked with a wide and impressive spectrum of clients from global icons such as the United Nations, well-known Muslim personalities such as Sami Yusuf, governments and embassies, large commercial enterprises including Etihad Airways and household brand names such as Colgate Palmolive, amongst others.

Peter’s artwork has been commissioned by diverse clients ranging from Middle Eastern royalty to a New York billionaire and has been exhibited in galleries around the world. He has won several awards, has launched his own apps, books and games such as Salam Sisters and Noor Quest and has built several online platforms including Creative Ummah, Muslim Gift Guide and Ummah Legends.

Peter regularly leads branding workshops around the world and presents at international conferences such as the World Islamic Economic Forum and the Al Jazeera Forum. He is often quoted in international press and publications and is followed by over 200,000 people through social media.

He aims, through his work on creative projects, to illuminate, enrich and inspire Insha’Allah.

For regular updates visit: www.facebook.com/petergouldart