Our team at Gould.Sydney worked with internationally-acclaimed pioneering musician & composer Sami Yusuf to consult & develop personal branding, a unique series of album covers and several major creative campaigns launching his projects and tours around the globe to millions of followers.The projects also involved developing communication and messaging for growing social media presence, an engaging online platform, merchandise, original artwork prints & supporting creative elements.The creative collaboration process spanned over two years including regular meetings, listening to demo tracks and creating a new image to reflect the honest, intimate songs featured on the album.Peter was also recently featured in a BBC4 Program The Future is Halal:"Peter has become the go-to designer for many international Islamic companies... he is among those young urban global Muslims leading the emergence of a new Muslim cool. Not just in iPad apps, but in everything from T-shirts to games“
