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about peter

"Peter is among those young urban global Muslims leading the emergence of a new Muslim cool."   BBC


Peter Gould’s influence extends far beyond the borders of his native Australia. His innovative, award-winning creative work is highly sought after globally. Peter has touched many international audiences through interviews, speaking engagements, graphic design projects, art exhibitions, branding workshops and publications.

Peter’s work has international reach, which has influenced tens of thousands. He has become a household name in many parts of the world. Peter has over 100,000 likes on his official Facebook page. His artwork, rendered in various media, has been commissioned by such diverse entities as the Australian government and the Royal House of Saudi Arabia. For over a decade, having embraced Islam in 2002, Peter (Yaseen) Gould’s unique perspective has reverberated throughout his incredible award-winning creative work, shared through the lens of a devoted believer.

meet the studio

Upon graduation from the University of Technology in Sydney, Peter founded a creative studio and was directly commissioned by clients such as Colgate and McAfee software. Peter began traveling to the Muslim world and was inspired by cities like Fes, Damascus, Istanbul and Mecca, resulting in a remarkable visual fusion of classical Islamic design elements with his signature vibrant, fresh graphic styles.

Since 2003 Peter has built a dedicated team designing beautiful brands and experiences. His agency has a simple, honest approach to business and has worked with a broad spectrum of clients including Etihad Airways, Sami Yusuf, Zaytuna College and many others. Some recent branding and design projects include Hadith of the Day (a daily app which has over 7 million members), 5Pillars board game which has sold over 100,000 copies, the global Halal Food Festival in London, Discover Malaysia, the recently opened Islamic Museum of Australia and Afghanistan’s first stock exchange.