Peter Gould is a designer, creative entrepreneur and digital artist. Over the last ten years he has been involved in the development and launch of many exciting and innovative brands and creative projects.
Gould.Sydney worked on the Campaign & Creative for the 2016 Innovation4Impact competition. An opportunity for Muslim startups to showcase their latest innovative ideas, with a prize of US$20,000 up for grabs! Check it out and apply!
Muslimy is now available on Android! Check it out today for a flow of positive and inspiring content on all things muslimy.Click here to download!
Get the Zain Bhikha app for kids
We worked with Zain Bhikha on creating this fun app for kids! Featuring a game where you can tap to catch the stickers, and a library of his Islamic songs and videos that all have subtitles so you can sing along.
The videos and the game both feature large subtitles to encourage the development of reading skills in a fun way, while conveying universal Islamic values.
The app is completely free and has zero ads! Download it today for Apple or Android.
Ummah Legends Update
We've been working behind the scenes to bring some more Ummah Legends illustrations and stories your way. Click here to check out the illustration process and the latest additions.
Wishing you, your family, and all your loved ones a beneficial and happy month of fasting! InshaAllah there is immense barakah in your time during this month, and may it continue to positively impact the rest of your year.
I went to my first TEDx talk at the Sydney Opera House earlier this week. It was an amazing day filled with ideas, music, and even an attempt at breaking the Guinness World Record in spoon playing!
Among the brilliant ideas, there were a few that stood out to me... Imagine being able to create a virtual copy of yourself as you are today, then speaking to that version of yourself either today or 10 years from now? Or perhaps learning directly from a virtual copy of Stephen Hawking or Elon Musk? Or speaking to a loved one who has passed?
Imagine a game or film linked to your brainwaves and responding to your emotional reactions, enabling the gameplay or storyline to be adjusted accordingly?
Imagine chip processors being replaced with a mechanism that is even smaller and more powerful thanks to quantum mechanics which enable atoms to store bits, leading to PHENOMENAL amounts of data to be held! Quantum mechanics also allows for data/energy to be transmitted with nearly no loss of energy!
All of these futuristic ideas are actually in existence today. Being created, tested, and opening up questions of just exactly what is possible and what limits should there be. These science fiction-like ideas were balanced with seriously moving stories about humanity's capacity to give care & connection.
The message of togetherness was beautifully portrayed by the mix of speakers and experiences shared. Our present challenge appears to rest in appropriately balancing leaps in tech with limitless empathy... imagine what the future will be like!
The Muslimy App is now available for download from App Store. Click bit.ly/muslimyapp to get it today! Android version is in development, we'll let you know when it's live
We're going to have a stall at Halal Expo this Sunday 10th April, we'd love to see you there!
Insights by Gould
Learn more about the intersection of design thinking with the Islamic economy. Download this article written by Peter based on his experiences and future thinking about the direction of the design industry within Islamic brands.
Can you believe that it's March already? We've had an action-packed first three months, and we hope you have too!
Special Announcement: Muslimy
We want you to be one of the first people to know about Muslimy, the latest app created by Peter and his team. It brings the freshest content from around the world being made by and about Muslims, straight to you fingertips. Curated inspiring & positive content from everywhere, all in one place.
Check it out on AppStore (sorry Android users, we'll update you when the Android version is ready, sign up to stay in the loop).
Together, they are a reflection of the positive and routinely amazing global Muslim community. Yes, that's you! We hope you enjoy exploring the sites below:
A big thank you to the wonderful Editors and contributors who have been working tirelessly to bring you all the coolest content on each site. These are:
Sobia and Rhoda, Editors of Muslim Gift Guide
Faaiza and Razeena, Editors of Muslim Kids Guide
Reuben, Editor of MuslimLOL
Fayez, Editor of Geeky Muslim
Subhi, Editor of Creative Ummah
Recap: Startups & The Spiritual Path
The first Startups & the Spiritual Path event was held at Astrolabs - Google's Dubai tech hub. It was a day filled with inspiring minds coming together and dreaming big about the future as well as sharing current achievements. A day of collaboration, connections, and some serious inspiration!
Virtual Art Exhibition
Can't make it to Dubai? You can still check out Peter's personal exhibition presented by Ahlan Art Gallery, at En Vogue, via the virtual showroom. The Journey is an opportunity to discover the images and stories that inspired Peter's spiritual and creative path to Islam.
Ilm Arts Festival in Melbourne
The Ilm Arts Festival that kicked off in KL last year is now heading to Melbourne! Peter will be joining a line up of some talented creatives on the 27th of March. Grab a ticket from here, and we'll see you there.
2016 has kicked off to a great start, alhamdullilah, from cool new projects we're working on at Gould.Sydney, to lots of other awesome things we're excited to share with you...
Big Plans For Dubai
Exciting news! Peter will be based in Dubai at AstroLabs, Google's Tech Hub in the MENA region for a month starting mid-Feb. He'll be working on some creative projects, presenting an art exhibition, and looking for opportunities to make a positive impact in the world.
Art Exhibition: The Journey
Peter will be showcasing some of his travel photography at a personal exhibition presented by Ahlan Art Gallery, in Dubai. Hosted at En Vogue, The Journey is an opportunity to discover the images and stories that inspired Peter's spiritual and creative path to Islam. If you're in the area, don't miss out!
Location: En Vogue, 191 Jumeirah Beach Rd, Jumeirah 1, Dubai
You're Invited: Startups & The Spiritual Path
You're invited to be part of the very first Startups & The Spiritual Path event. Founded by Peter to bring together friends, founders, innovators, and entrepreneurs to discuss ideas, share experiences, imagine, and build a bright future for out global community.
Where: AstroLabs Dubai, Jumeirah Lake Towers (Cluster R)
When: 2nd March 2016, from 10am
RSVP: firstname.lastname@example.org by 20th February
See invitation below for full event details:
Launching into Gould.Asia
Gould.Asia has officially been launched! We have expanded our team with representatives now in Malaysia, and we are looking forward to more creative collaborations with our friends and partners in the ASEAN region. Check out Gould.Asia
Fresh Artizara Designs
We also recently launched a fresh new collection of original designs by Peter for Artizara. Check out the full collection here.
2015 has been an incredible year. We've had an awesome time creating cool campaigns, pioneering creative ideas, and refreshing the face and direction of brands that we love. We've also received some sweet awards, developed and launched projects internally that we're super passionate about, and travelled around the world giving talks and sharing knowledge. Alhumdulillah for the many wonderful blessings.
Check out some highlights of our year:
Awarded By The Prime Minister of UAE, Dubai
Peter won an Islamic Arts award at the Global Islamic Economic Summit, presented by the Prime Minister of the UAE! Alhumdulillah the shiny gold trophy has made itself at home next to our other awards in the studio.
Creative Campaigns for Thomson Reuters
It was lots of fun creating the signature "post-it note" geometric piece for Innovation4Impact campaign for Thomson Reuters UAE. And yes, we actually stuck all those post-its to the wall in our studio! We've since worked on follow-up creative projects.
LaunchQ:Sydney was an exciting entrepreneurial program our Sydney team ran in collaboration with Qeerad. The project was a unique opportunity for young Australian entrepreneurs to accelerate their startup ideas with the help of global mentors. It involved a 3-stage workshop training program with mentoring sessions in-between, and a Pitch Day where over $5,000 in prizes were awarded to the top 3 teams along with investment opportunities.
Ilm Arts Festival, Kuala Lumpur
Peter was invited to present his journey and creative work to an audience of thousands at the Ilm Arts Festival in Malaysia. The Festival aims to showcase some of the world's leading performers and artists. Totally the TEDx of the Muslim world.
Al Jazeera Forum, Qatar
Peter was invited to present at the 9th Al Jazeera Forum in Doha, Qatar. He discussed creativity, innovation, branding & design thinking to a diverse audience of global thinkers, leaders and change makers.
Australian Multicultural Marketing Award, Sydney
Our studio was honoured to be awarded the AMMA in Small Business for the third time, hosted at the beautiful Sydney Opera House.
Sydney Design Week
Our studio was invited to be part of Sydney Design Week, an event organised by Museum of Applied Arts & Sciences. Peter gave a talk on his personal journey into Islamic art and design.
Taking Integrity International
We created and delivered a campaign that enabled Integrity to take on the international fashion scene. With our strategic process at hand, they have made an impact in Indonesia and in the UAE. See what our clients had to say about projects here.
Do I Pay Zakat On This?
We developed a creative campaign to encourage and educate the general Australian Muslim population about Zakat. We incorporated real-world interactivity in our campaign by creating stickers that asked the question "Do I pay Zakat on this?" Our campaign was a major factor in the NZFs 70% increase in results over their previous year.
We decided it was time to share beautiful gems and stories from Islamic history with a series of original illustrations with our Ummah Legends creative series!
We created this app with Muslim kids (and of course their parents) in mind to provide a fun, Islamic alternative in the world of apps. Featuring a cool game where letters of the Quran are collected by speeding through space on a rocket, and also a series of e-books for the story tellers. Available on the App Store and Google Play.
Another cool app that we created for Islamic kids, this one with young girls in mind. Featuring 5 mini-games in one app, it's sure to keep a curious mind occupied while also picking up positive Islamic messages. You can get it on the App Store and Google Play.
Fun Fact: Over 21,692,861 people have seen something from Peter's Facebook page since January 2015. To every single one of Peter's social followers: Thanks for being part of the journey!
It's been a big year, and we have even bigger things planned for 2016. We can't wait to share them with you! Wishing you and your loved ones a happy and peaceful holiday, and a fruitful new year inshaAllah.
Dubai, 5th October: Peter is the recipient of 2015 Islamic Arts Award category at the Global Islamic Economy Awards under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE.
Now in its third year, the Global Islamic Economy Awards recognize innovative world-class initiatives, ideas and people that have contributed to the social and economic welfare of the Muslim population and work towards fostering prosperity, harmony and well-being for all. Previous winners in the category include Yusuf (Cat Stevens) and photographer Peter Sanders.
"Alhumdulillah for this incredible blessing. I'd like to thank my family, my awesome creative team and the many friends and supporters who have made this possible. Now time for me to get back to work and keep trying to making cool stuff insha'Allah" - Peter Gould
Awarded the Australian Multicultural Marketing Award
"It's time to think creatively and optimistically about our future. Islam Imagined is a vision for the bright road ahead, a spark for our imagination, a fresh inspiration. Join me on this journey of discovery." - Peter Gould
Visit IslamImagined.com to get a sneak peak at this exciting new project and subscribe for updates! Supported by Qeerad, leaders in innovation.
Ilm Arts Festival
Last week Peter presented his journey and creative work to an audience of thousands at the Ilm Arts Festival in Malaysia. The Festival aims to showcase some of the world's leading performers and artists.
Peter was invited to present at the 9th Al Jazeera Forum in Doha, Qatar. He discussed creativity, innovation, branding & design thinking to a diverse audience of global thinkers, leaders and change makers.
Another exciting venture that Peter has launched this month is Ummah Legends. Teaming up with Illustrator Iman Ayoubi, the series is designed to showcase, discover and celebrate gems in Islamic history with stories and beautiful, original digital paintings.
Muslim Gift Guide
Peter and his team are proud to announce the public launch of MuslimGiftGuide.com! MuslimGiftGuide.com aims to build an online directory showcasing the coolest gift ideas for Muslims inshaAllah!
We select products based on design, creativity, beauty & quality, not simply anything labelled ‘Islamic’. Too many times we’ve seen products of poor quality intended for Muslims, instead we want to celebrate and showcase the Ummah’s finest, lifting the standard higher.
We hope it will benefit many people by showcasing the Ummah’s best brands and products in one place. It aims to link discerning shoppers with businesses around the planet, inspire entrepreneurs and young people to design high quality experiences for consumers.
Salam Sisters & Noor Quest apps released to both Google and iTunes stores!
Peter and his team are very excited to announce that Salam Sisters and Noor Quest are up and running in both the Apple iTunes Store and the Google Play store. Salam Sisters gently introduces Islamic concepts in a fun, entertaining and educational way with friendly, engaging and relatable characters. A major bonus is the 5 read-a-long ebooks that are embedded in the app with beautiful stories based on Islamic themes and teachings. The Noor Quest app introduces basic arabic letters and Quran in a fun, entertaining and educational way with friendly, engaging and relatable characters, funky space sounds, vibrant graphics and a cool space masjid!
In March Peter teamed up with Irfan Khairi for a workshop hosted by the Institute of Marketing, Maylaysia. The two day workshop covered many aspects of strategic branding, graphic design, creative thinking, business planning & social media platforms.
The beta version of an exciting new Platform for Muslim Change Makers has launched. At the Dubai event, co-founder Peter Gould described how www.creativeummah.com will serve as a hub for Muslims around the world to connect and share knowledge and ideas, showcase their work and participate in global challenges together.
Peter also announced a partnership with Al Jazeera to support the next generation of creative Muslim talent - this is a fantastic way for emerging talent to get noticed and win their way to Qatar.
Peter was also featured by the UAE National discussing the exciting new venture.
world islamic economic forum
Peter was invited to present inspirational workshops & branding masterclasses at the 10th World Islamic Economic Forum (WIEF)'s MOCAfest in Dubai. He provided a wealth of invaluable insights, advice and ideas drawn from his own personal experiences in the industry to a series of audiences. He also provided mentoring to emerging local & international talent and helped launched several new brands.
New Photography Prints
A series of new photography from Peter's most recent visit to Mecca & Medina are now available to view online. The prints can also be ordered and shipped internationally.
Qatar Visit to Sheikh Faisal Foundation
Peter was recently commissioned by Sheikh Faisal bin Fahad Al-Thani to rebrand and develop his Foundation based in Qatar. Peter visited Doha in September to research and guide the brand development and creative process. He was also given a tour of Al Jazeera Global Headquarters & Studios while in Doha and presented with a gift from the Director of Al Jazeera Media Training & Development.
Peter was part of joint exhibition with Siddiqa Juma in London hosted by Ahlan Art. The collection spanned modern, contemporary, abstract, classical and photographical genres, with the primary focus depicting Hajj & the Kaaba. The exhibition will travel to a number of international destinations, including Dubai and Qatar.
Halal Gems Launch
The first fully interactive halal foodie magazine and dining guide Halal Gems has just been launched! Peter's studio helped develop the branding & creative direction featuring delicious photography and mouthwatering content served up by a team of international writers. With it's featured foodie interviews, halal dining guide and reviews, it is guaranteed to leave you hungering for more!
Peter's Pick: Love and Light
Spoken word artist and hip-hop poet, Baraka Blue, hails from Oakland Ca. The track, Love & Light, is a modern interpretation of the traditional Islamic prayer or dua. The video, directed by celebrated filmmaker Adam Shamash, was shot in the vibrant city of Fez, Morocco and features a host of international Muslim creatives in cameo roles. Perhaps you can spot a familiar face or two…
Peter's "Iqra Bookshelf" has been shared and appreciated by hundreds of thousands of people around the world since it was designed in 2011. So how did it come about? The bookshelf was actually his friend Zain’s idea, who was looking for a special feature in his new home in Sydney.
The two collaborated and were able to bring the idea to life in a functional and beautiful way. The word Iqra (“Read”) is deeply symbolic to Muslims as it was the first word of revelation given to the Prophet Muhammad. It was a one-off fun, artistic project that embodies the intersection of creativity & spirituality that is associated with Peter’s work.
The are currently no plans to develop the bookshelf into commercial production, however many people around the world have been inspired to create their own interpretation. If you’ve made or seen a similar version we’d love to see it!
The Ummah has an incredibly rich and diverse wealth of creative expertise that spans a vast spectrum of traditional and contemporary disciplines. Much of this knowledge is not widely shared and only available upon face-to-face interaction.
This initiative aims to provide a world first in competitive online eLearning, by establishing a global platform for people to enrol in courses that are facilitated by industry professionals and global icons. This innovative approach to online education is aimed predominantly, but not exclusively, at the Muslim community to help foster positive growth, inter-community cohesion and a much needed up-skilling and professional development on a global scale.
With your help, CreativeUmmah.com will be an adaptive online eLearning platform for people to teach and share their expertise with people all over the world insha'Allah. The approach will use video tutorials, online lessons and an interactive social media learning environment.
Salam Sisters & Noor Quest E-Books Available
With the app development nearing completion on the way, the Salam Sisters e-books have been released on Google Play Books. Join Aquilla, Jouji, Kamilla, Zahra and Zainab in each of their own adventures! Click Here to see the Salam Sisters E-Books.
Kids will have fun joining Amina as she travels across the world to cook delicious international cuisine. The game is designed to help kids understand the concept of Halal and non-Halal ingredients in a fun and interactive way.
Artwork on exhibition in Dubai & London
Left: Peter's "Kaaba door, Mecca" limited edition print being displayed at The Gallery at Emaar Pavilion and the Ramadan Tent in Downtown Dubai. It is one of the 28 exclusive art pieces on exhibit.
Right: Peter's recent original "Fanaa" artwork is currently being displayed at the Ahlan Art Gallery in London. The artwork is mixed media.
Peter is wishing everyone around the world a blessed Ramadan. "Please pray for the many people suffering in hardship and conflict. We must remain hopeful for a swift return to peace in Gaza, Syria & Iraq insha'Allah. Please give generously to your local charities providing medical aid in those areas."
To celebrate Ramadan, Peter Gould has prepared some fun, free graphics to use as backgrounds and wallpapers for desktops, phones & tablets.
To learn more about the new Salam Sisters brand for Muslim girls please visit www.salamsisters.com, and the cool new Noor Quest brand featuring Muslim kids exploring space please check out www.noorquest.com.
The new game "Amina's Kitchen" (www.aminaskitchenapp.com) stars Amina Elshafei, a popular figure on the Australian Masterchef cooking show. Kids will have fun joining Amina as she travels across the world to cook delicious international cuisine from Pide and Iskender in Turkey to Chickpea Salad and Stuffed Peppers in Morocco! The game is designed to help kids understand the concept of Halal and non-Halal ingredients in a fun and interactive way.
Muslim-oriented Design School
Peter is currently exploring the potential for a new type of creative school & online design education platform specifically developed to meet the aspirations of Muslims developing their own brands and ideas. Having completed numerous branding and design workshops in the past few years, Peter is responding to regular requests for online resources and training.
If the idea progresses, the intention over time is to empower students with world-class design practice, creative skills and inspirational branding advice to support the rapidly growing demand in local and international economies for quality industry professionals (especially in the rapidly emerging 'Global Islamic Economy'). It would actively nurture, foster and inspire creative talent to become leaders developing their ideas into globally exported services and brands. The approach would also be sensitive to the faith and cultural context of the students, actively encouraging spiritual aspirations of the students where appropriate.
A survey is currently open to all, with particular focus in Malaysia and Indonesia. Please click here to complete or contact Peter directly if you would like to be involved as the concept develops insha'Allah.
Creativity & The Spiritual Path: Sydney
Peter & Khadija Annette will host their 7th CSP event in Sydney at the Museum of Contemporary Art on May 3rd, 2014. Creativity & the Spiritual Path (CSP) is ongoing series of events designed to nurture and cultivate creativity among Muslims around the globe, both individually and collectively. Special guests include legendary photographer Peter Sanders and hip-hop artist Baraka Blue. Tickets are available but are expected to sell out.
Peter's series of apps for Muslim kids offer fun, unique learning experiences that help promote confidence with Islamic identity and familiarity with Muslim themes.
Peter Gould says, "I believe our kids deserve incredible beautiful, fun & engaging beneficial app experiences that immerse them with positive messages. Muslim apps for kids shouldn't be dry and just about rituals, they need to actually be fun and cool so that kids will enjoy playing repeatedly."
Bismillah, calling all cool Muslim girls! Join Aquilla, Jouji, Kamilla, Zahra and Zainab, the Salam Sisters, in their 5 individual mini-game adventures! The Salam Sisters app gently introduces Islamic concepts in a fun, entertaining and educational way with friendly, engaging and relatable characters. A major bonus is the 5 read-a-long ebooks that are embedded in the app with beautiful stories based on Islamic themes and teachings.
Join Amina in her kitchen as she travels across the world to cook delicious international cuisine! Help her collect the right ingredients to cook each dish - from Pide and Iskendar in Turkey to Chickpea Salad and Stuffed Peppers in Morocco! Travel through cities in Turkey, Pakistan, Malaysia, Indonesia, Australia and Morocco to explore cultures and cuisine! A great tool to help kids in learning the concept of Halal and non-Halal ingredients in a fun and interactive way.
3..2..1 Bismillah! Join the Muslimnauts Zazzy, Esmaa, Meem, Alpha and Kiya as they race to recover the missing pages from their special Quran! The Noor Quest app introduces basic Arabic letters and Quran in a fun, entertaining and educational way with friendly, engaging and relatable characters, funky space sounds, vibrant graphics and a cool space masjid! Bismillah, let's go!
For a second year in a row, Peter and his team have been awarded a NSW Government National Multicultural Marketing Award. The award was won in the Small Business category for organizations with fewer than 100 staff that show creative and business excellence in culturally diverse markets.
Peter can also be seen wearing his Google Glasses, having recently been invited to the exclusive Glass Explorer program by Google. He is currently working on ideas and concepts to use Glass in original and beneficial ways.
Kids of the Ummah Activity Book
After many months of work, the studio has produced a stunning 175 page Kindergarten activity book 'Allah Loves Me'. Packed with activities, games, stories, songs, stickers, and beautifully-designed Islamic content. View more sample pages.
Recent Project Highlights
Faith Fashion Fusion Exhibition Wall Graphics for the Immigration Museum, Melbourne.
Branding and product packaging for Tap Genius (Singapore)
Peter was kindly hosted by Prince Faisal, Minister for Education in Saudi Arabia to visit 'The Ultimate Journey' exhibition featuring his commissioned artwork in Madina's new Knowledge Economic City precinct. Peter also used the opportunity to visit the holy sanctuary of Mecca. Some of the photography for the tour can be seen below and on his Facebook. He also visited one of his favorite artists, Raeda Ashour, in Jeddah.
Peter has opened his SalamWall project which he will launch in the UK on August 10th.
"An international collaboration inviting messages of peace from around the world! Please write your message on a sign, take a photo of yourself holding it and send your image to email@example.com if you would like to be featured in the project. The SalamWall project intends to use the images on this Facebook page, and as part of international artwork projects such as a live display wall at the Milton Keanes Islamic Arts & Culture Festival in August 2013."
Design Project Highlight
Peter's studio designed and launched Miraj Audio, an exciting new brand based in the UK publishing high quality original audiobooks for children. The visual identity has received hugely positive feedback and will help the brand set a new benchmark for quality Muslim-oriented products and marketing.
Peter gifted his artwork ’99 Names’ to the Prime Minister of Australia, Mr Kevin Rudd, at a function hosted by the Crescent Institute in Sydney. Mr Rudd asked Peter questions about Arabic calligraphy and the meaning of the words during a brief discussion. Peter shared his belief that artistic & creative projects can be a positive way to engage people in a better understanding of Islam, especially during times of misunderstanding.