Get free updates, tips & articles by Peter

Peter Gould is a designer, creative entrepreneur and digital artist. Over the last ten years he has been involved in the development and launch of many exciting and innovative brands and creative projects.

black and white bnw Casablanca creative creative ummah e-learning halal islamic Jerusalem learning Madina Mecca Morocco online photography platform Syria ummah bookshelf custom furniture inspirational iqra Muslim new read creativity eductation islamic arts childrens design digital free illustration kids wallpaper app app design game design islamic apps apps games kids apps kids of the ummah award google glass islamic branding muslim kids books exhibition graphic design islamic art miraj audio modern islamic design muslim brands salamwall amina branding campaign elshafei festival food london concept future glasses google google glasses noor tech technology export government award muslim books peter gould arabic design islamic design islamic graphic design muslim branding muslim graphic design artizaan artizara clothing graphic tee haji noor deen islamic clothing t-shirts art dubai exhibitions sharjah album art design process sami yusuf
  • February 2017

    Zileej in Nuremburg!


    Peter is at Nuremburg, Germany, meeting with our Zileej team for a week at a huge toy innovation festival! We've got big plans for our games & toys - we can't wait to share it with you! Stay tuned :)


    Google UK for Imams


    Peter presented at the Imams Online Digital Summit hosted by Google UK. It was great to be given the opportunity to share some of the projects we've been working on like Islam Imagined and Zileej with Imams in the UK.


    Catch you at Halal Expo in Sydney


    Nick, Creative Director, from our team at Gould.Sydney will be presenting on 'Being a Halal Brand' at the Halal Expo in Sydney. If you're in the area, swing by and show some support!


    Gould.Sydney Insights


    Read up on insights put together by our creative team at Gould.Sydney.


    Quote of the month

    “It’s not about ideas. It’s about making ideas happen.” - Scott Belsky

  • January 2017

    A Month of Travel

    I spent all of December travelling from Indonesia, to Malaysia, and to Dubai. It's been a fun and productive trip!

    First stop: Kuala Lumpur! We ran a play-test of the 5Pillars board game. Also visited this beautiful masjid.



    Second stop: Jakarta. Caught up with the brilliant Dr Jon Wilson, Dian Pelangi, and Diajeng Lestari.



    Third stop: Dubai! It has officially become my second home, working here and also making time to explore the city has been an incredibly inspiring experience.

    screen-shot-2017-01-04-at-2-48-45-pm screen-shot-2017-01-04-at-2-49-08-pm screen-shot-2017-01-04-at-2-49-25-pm screen-shot-2017-01-04-at-2-49-55-pm screen-shot-2017-01-04-at-2-49-40-pm


    Salam Sisters Needs You!


    We're excited that our first round of Salam Sisters characters are well on track to being completely developed. But before we can be certain, we need your feedback on how they're looking! If you have a spare moment, please click here to fill out this form. Thank you!


    Thailand Halal Assembly, 2016


    Peter Pham, creative thinker of the Gould.Sydney team, was invited to attend the Thailand Halal Assembly 2016 as a speaker. The three-day convention took place in Bangkok and hosted many exhibitors, speakers and delegates from all over the world.

    The convention appealed to experts, scientists and academics to embrace innovative research and technologies to raise the standards in halal certification for both Thailand and internationally. At the same time, it appealed to SMEs to promote their product in hopes of expansion and export opportunities.

    Peter’s topic was on the Potential of Islamic Arts in Digital Technology, where he spoke about what we can and have achieved with today’s digital technology as well as how we should be embracing future technologies. ‘At the core of creating Islamic Arts is to inspire, educate or enrich. Imagine the opportunities and possibilities when we embrace digital technology – a powerful platform that can help enhance and amplify’

    Other speakers included academics and pioneers of science and technology where they presented highly technical topics such as ‘The trends of using enzyme mimic agents in food production and its value in the halal production process.’

    An interesting take-home point from the convention was that there is an incredible amount of effort coming from all over the world to improve the Halal industry and thus the Islamic Economy in general.

    news-pp-3 news-pp-2


    Recommended For You

    Over at Gould.Sydney we have a collection of insight articles covering some topics from what exactly is "Islamic Art" to "Essentials for Logo Design." Click here to check them out, and take a look at some of our favourite projects too.

    I also wanted to share a great collection of talks on design, curated by TED. Check it out for some insightful bits and pieces to shake up your thinking.

    Click here to see the list!

  • December 2016

    Launched: Islam Imagined Activities


    Calling all teachers & parents! Check out these 30 free activities the Islam Imagined team have made for your children. Please share & send your pics of completed projects to be part of the global gallery!

    Peter ran a pilot workshop at a local primary school, and the students really enjoyed all the different activities and exploring emerging tech



    5Pillars Game Night


    Peter and Irfan Khairi will be hosting a games night in KL! Come along for a fun, free night to play while learning about Islam with the internationally popular 5Pillars Game.

    If you're in KL, don't miss out, there are limited spots available! Copies of the game will be available to play on the night, and special cool prizes for the winning team! Bring teams or come alone, all are welcome. Click here for more info and to RSVP.


    Disrupt or be Disrupted


    Peter presented at 'Disrupt or be Disrupted,' held at the Museum of Applied Arts & Sciences (MAAS). It was great to connect with local Australian leaders in design & entrepreneurial thinking, one key takeaway message was "Invent the business that will disrupt your business before someone else does."


    Do you Pinterest?


    Have you seen Peter's Pinterest? It's a collection of cool things, click here to take a look! We'd love to connect with you there.


    See you in KL, Jakarta, and Dubai!


    Peter is heading to Kuala Lumpur, Jakarta, and Dubai this week! If you're in the area & want to reach out, let us know :)

  • November 2016

    M Powered Summit


    The inaugural M Powered Summit (MPS), founded by Hodan Ibrahim and co-founder Abdelmohaimen Mansi, was a great experience. They successfully created a space exclusively for entrepreneurs and innovators who are shaping the Global Islamic Economy.

    With an impressive lineup of speakers including Comm Mirza (CEO Mirza Holdings), Mohamed Faris (Productive Muslim), Irfan Khairi (leading e-marketing guru), Alia Khan (Founder & CEO, IFDC), Shahed Amanullah (Expert on all things entrepreneurial & startup, Affinis Labs), Omar Al Busaidy (Author & Emirati Entrepreneur), Rafi-Uddin Shikoh (DinarStandard), Dustin Craun (Ummahwide, Salam Bank), Chris Blauvelt (LaunchGood), Shahbaz Mirza (Ramadan Legacy), our very own Peter Gould, and many more!

    Each spoke from their real-world experiences and expertise. Peter kicked off the event with a presentation on Islamic Branding & Design.


    Leaders of the Global Islamic Economy Award


    Islamica 500 held an awards ceremony for those who were recognised as the top 50 Leaders of the Global Islamic Economy. Peter received a leadership award and we’re super proud of him!


    Highlights of the Global Islamic Economy Summit 2016


    The GIES this year had a range of really interesting and inspiring talks and activities. There was a keynote address by Ameenah Gurib-Fakim, President of Mauritius, a conversation with Moez Masoud, scholar, intellectual, and TV presenter, and an inspiring talk by Omar Samra, who has scaled the 7 summits, trekked to both North and South poles, and won the XCOR competition to go to Space!

    There were also fantastic panels that allowed for in-depth exploration of trends and challenges in a variety of topic areas. Peter moderated the panel “Reviving Islamic Art & Design” that featured Haji Noor Deen, Chinese-Muslim calligrapher; Eric Broug, author & educator in Islamic geometry; Carol Bier, scholar in Islamic geometry; and Ahmed Al Ali, architect and entrepreneur.


    It was great to see our good friends Haji Noor Deen and Mohamed Faris, founder of Productive Muslim, recognised with the GIES awards in Islamic Arts and Media categories (respectively) this year! The trophies were designed by Peter Pham, our Design Thinker, at Gould.Sydney.


    The Innovation Gathering


    Perhaps the most unique & memorable moment of the 4 days occurred during a group session away from the main agenda of GIES. The Innovation Gathering grew out of an initiative started by Peter from one of his earlier trips to Dubai, where he organised a gathering called Startups & The Spiritual Path. After a WhatsApp group that grew to 150+ members, it was time to take it to the next level.

    This group of like-hearted Muslim entrepreneurs, leaders, thinkers, and creatives gathered with the purpose of identifying how to create a supportive and productive community. The outcome was a structured group to share ideas, events, tips and have open discussion as a practical way to build a support & growth network across the Islamic Economy.


    Event: disrupting the design industry


    Catch Peter on this panel addressing disruption in the design industry.

    Date & Time: 16 November, 6pm

    Location: Powerhouse Museum

    Tickets: $35

    Click here to get tickets!

  • September 2016

    Gulf News: Putting Islam centre stage in the digital economy



    Peter was interviewed for Gulf News, where he talks about his journey so far, his inspiration, vision for the future, and shares things he hasn't shared elsewhere! You can read it here.


    Muslimy, updated for iOS


    We recently updated Muslimy for iOS! It now has an improved the layout so it looks prettier - not just all good looks, but some cool functional changes too!

    You can now easily bookmark your favourites for later, and you can remove the bookmark just as easily! Sharing is also easier with native sharing that links to your existing apps.

    Download it free today :)


    Facebook Live

    Screen Shot 2016-09-05 at 11.05.23 am

    If you've been following Peter on Facebook, you may have noticed the Facebook Live sessions he's been sharing. This is one short, 5 minute talk by Peter where he shares his journey so far. Click here to watch it!




    Gould.Community is a collective of unique online platforms driven by one vision: to celebrate all that is positive, inspiring, and meaningful being created and achieved by Muslims.

    Check out all the websites here and discover something new today!


    M.Powered Summit


    Peter will be speaking at the M Powered Summit, which is the first global summit and platform exclusively dedicated to empowering entrepreneurs and start-ups in the Islamic economy to be held on Oct 9th-10th at the Dubai World Trade Centre.

    It’s a “by entrepreneur for entrepreneur event” aimed by helping empower the next generation of global entrepreneurs and brands within the Islamic economy to thrive by connecting them to relevant resources.

    Don't miss out! Register here.


  • August 2016

    Case Study: HIJUP

    Over at Gould.Sydney we worked on the strategic re-branding of HIJUP. Check out our case study to see how we approached the mammoth task of re-branding a popular modest fashion brand.




    Gould.Sydney worked on the Campaign & Creative for the 2016 Innovation4Impact competition. An opportunity for Muslim startups to showcase their latest innovative ideas, with a prize of US$20,000 up for grabs! Check it out and apply!


    Our client for this project is Thomson Reuters who are working alongside our friends AMCC.


    Islamic Economy Awards at GIES

    We were there last year, and we want to see you win it this year! Apply here 

    Even if you don't apply for the award, you should go to the summit if you're in Dubai.




    New Office

    We moved to a new office, which means time for a team photoshoot!




    We're inside your Mac


    Photos courtesy of Riaz Lalla.


  • July 2016

     Muslimy is now available on Android, free!


    Muslimy is now available on Android! Check it out today for a flow of positive and inspiring content on all things muslimy.Click here to download!

    Get the Zain Bhikha app for kids


    We worked with Zain Bhikha on creating this fun app for kids! Featuring a game where you can tap to catch the stickers, and a library of his Islamic songs and videos that all have subtitles so you can sing along.

    The videos and the game both feature large subtitles to encourage the development of reading skills in a fun way, while conveying universal Islamic values.

    The app is completely free and has zero ads! Download it today for Apple or Android.

    Ummah Legends Update


    We've been working behind the scenes to bring some more Ummah Legends illustrations and stories your way. Click here to check out the illustration process and the latest additions.

    Like Ummah Legends on Facebook and follow us on Instagram!

    50 most innovative Muslim startups, Ummahwide


    Our friends at Ummahwide have put together an awesome list of the 50 most innovative global Muslim startups in 2016. Click here to check out the full list.

    Sami Yusuf in Australia!


    Sydneysiders & Melbournians, don't miss out on Sami Yusuf's concerts! On 6 and 8 July, tickets would make awesome Eid gifts. You can get tickets from here.

    Peter's Interview with ABC's Australia Plus


    Check out Peter's interview with Australia Plus where he talks about his past, his vision for the future, and his inspirations.

  • June 2016


    Wishing you, your family, and all your loved ones a beneficial and happy month of fasting! InshaAllah there is immense barakah in your time during this month, and may it continue to positively impact the rest of your year.

    From the Gould.Sydney team


    Exciting News from Dubai

    Screen Shot 2016-06-03 at 3.10.23 PM


    Peter is working on a special project in Dubai that will be announced soon! He is also growing the creative team and calling on all creative talent to apply here.


    Peter's talk at the international Halal conference, Sydney

    Catch Peter's full talk at the International Halal Conference in Sydney. He speaks about branding & design in the Islamic Economy, and shares some exciting projects!


    TEDx Experience


    By Subhi Bora, Gould.Sydney Studio Manager

    I went to my first TEDx talk at the Sydney Opera House earlier this week. It was an amazing day filled with ideas, music, and even an attempt at breaking the Guinness World Record in spoon playing!

    Among the brilliant ideas, there were a few that stood out to me... Imagine being able to create a virtual copy of yourself as you are today, then speaking to that version of yourself either today or 10 years from now? Or perhaps learning directly from a virtual copy of Stephen Hawking or Elon Musk? Or speaking to a loved one who has passed?

    Imagine a game or film linked to your brainwaves and responding to your emotional reactions, enabling the gameplay or storyline to be adjusted accordingly?

    Imagine chip processors being replaced with a mechanism that is even smaller and more powerful thanks to quantum mechanics which enable atoms to store bits, leading to PHENOMENAL amounts of data to be held! Quantum mechanics also allows for data/energy to be transmitted with nearly no loss of energy!

    All of these futuristic ideas are actually in existence today. Being created, tested, and opening up questions of just exactly what is possible and what limits should there be. These science fiction-like ideas were balanced with seriously moving stories about humanity's capacity to give care & connection.

    The message of togetherness was beautifully portrayed by the mix of speakers and experiences shared. Our present challenge appears to rest in appropriately balancing leaps in tech with limitless empathy... imagine what the future will be like!

  • April 2016

    Download Muslimy Free

    The Muslimy App is now available for download from App Store. Click to get it today! Android version is in development, we'll let you know when it's live :)

    We're going to have a stall at Halal Expo this Sunday 10th April, we'd love to see you there!


    Insights by Gould

    Learn more about the intersection of design thinking with the Islamic economy. Download this article written by Peter based on his experiences and future thinking about the direction of the design industry within Islamic brands.



    Have A Business Idea?

    For those of you who have a brilliant business idea but can't seem to figure out how to make it happen, check out Peter's blog post with 10 tips to help you on your journey.




  • March 2016

    Can you believe that it's March already? We've had an action-packed first three months, and we hope you have too!


    Special Announcement: Muslimy

    We want you to be one of the first people to know about Muslimy, the latest app created by Peter and his team. It brings the freshest content from around the world being made by and about Muslims, straight to you fingertips. Curated inspiring & positive content from everywhere, all in one place.

    Check it out on AppStore (sorry Android users, we'll update you when the Android version is ready, sign up to stay in the loop).

    Download it here













    Introducing Gould.Community

    We've been working on Gould.Community behind the scenes (and by the beach) here in Sydney. Most of you may have already heard about Creative Ummah, Muslim Gift Guide, and Islam Imagined – well, we have three brand new members of the family to introduce to you: Muslim Kids Guide, Muslim LOL, and Geeky Muslim!

    Together, they are a reflection of the positive and routinely amazing global Muslim community.  Yes, that's you! We hope you enjoy exploring the sites below:

    MKG-logoMGG-Logo www.islamimagined.comCreativeUmmah-RGB MuslimLOL-LogoIslamImagined-Logo-01



    A big thank you to the wonderful Editors and contributors who have been working tirelessly to bring you all the coolest content on each site. These are:

    • Sobia and Rhoda, Editors of Muslim Gift Guide
    • Faaiza and Razeena, Editors of Muslim Kids Guide
    • Reuben, Editor of MuslimLOL
    • Fayez, Editor of Geeky Muslim
    • Subhi, Editor of Creative Ummah


    Recap: Startups & The Spiritual Path

    The first Startups & the Spiritual Path event was held at Astrolabs - Google's Dubai tech hub. It was a day filled with inspiring minds coming together and dreaming big about the future as well as sharing current achievements. A day of collaboration, connections, and some serious inspiration!


    Virtual Art Exhibition

    Can't make it to Dubai? You can still check out Peter's personal exhibition presented by Ahlan Art Gallery, at En Vogue, via the virtual showroom. The Journey is an opportunity to discover the images and stories that inspired Peter's spiritual and creative path to Islam.
















    Ilm Arts Festival in Melbourne

    The Ilm Arts Festival that kicked off in KL last year is now heading to Melbourne! Peter will be joining a line up of some talented creatives on the 27th of March. Grab a ticket from here, and we'll see you there.




  • February 2016

    2016 has kicked off to a great start, alhamdullilah, from cool new projects we're working on at Gould.Sydney, to lots of other awesome things we're excited to share with you...

    Big Plans For Dubai

    Exciting news! Peter will be based in Dubai at AstroLabs, Google's Tech Hub in the MENA region for a month starting mid-Feb. He'll be working on some creative projects, presenting an art exhibition, and looking for opportunities to make a positive impact in the world.

    Art Exhibition: The Journey

    Peter will be showcasing some of his travel photography at a personal exhibition presented by Ahlan Art Gallery, in Dubai. Hosted at En Vogue, The Journey is an opportunity to discover the images and stories that inspired Peter's spiritual and creative path to Islam. If you're in the area, don't miss out!

    Opening Night: 23d February, 6:30-9pm. Light refreshments provided.

    Exhibition Dates: 24th February - 23rd March

    Location: En Vogue, 191 Jumeirah Beach Rd, Jumeirah 1, Dubai


    You're Invited: Startups & The Spiritual Path

    You're invited to be part of the very first Startups & The Spiritual Path event. Founded by Peter to bring together friends, founders, innovators, and entrepreneurs to discuss ideas, share experiences, imagine, and build a bright future for out global community.

    Where: AstroLabs Dubai, Jumeirah Lake Towers (Cluster R)

    When: 2nd March 2016, from 10am

    RSVP: by 20th February

    See invitation below for full event details:


    Launching into Gould.Asia

    Gould.Asia has officially been launched! We have expanded our team with representatives now in Malaysia, and we are looking forward to more creative collaborations with our friends and partners in the ASEAN region. Check out Gould.Asia


    Fresh Artizara Designs

    We also recently launched a fresh new collection of original designs by Peter for Artizara. Check out the full collection here.


  • 2015 Highlights

    2015 has been an incredible year. We've had an awesome time creating cool campaigns, pioneering creative ideas, and refreshing the face and direction of brands that we love. We've also received some sweet awards, developed and launched projects internally that we're super passionate about, and travelled around the world giving talks and sharing knowledge. Alhumdulillah for the many wonderful blessings.

    Check out some highlights of our year:

    Awarded By The Prime Minister of UAE, Dubai

    Peter Gould AwardPeter won an Islamic Arts award at the Global Islamic Economic Summit, presented by the Prime Minister of the UAE! Alhumdulillah the shiny gold trophy has made itself at home next to our other awards in the studio.


    Creative Campaigns for Thomson Reuters

    Reuters Peter Gould

    It was lots of fun creating the signature "post-it note" geometric piece for Innovation4Impact campaign for Thomson Reuters UAE. And yes, we actually stuck all those post-its to the wall in our studio!  We've since worked on follow-up creative projects.




    LaunchQ:Sydney was an exciting entrepreneurial program our Sydney team ran in collaboration with Qeerad. The project was a unique opportunity for young Australian entrepreneurs to accelerate their startup ideas with the help of global mentors. It involved a 3-stage workshop training program with mentoring sessions in-between, and a Pitch Day where over $5,000 in prizes were awarded to the top 3 teams along with investment opportunities.


    Ilm Arts Festival, Kuala Lumpur


    Peter was invited to present his journey and creative work to an audience of thousands at the Ilm Arts Festival in Malaysia. The Festival aims to showcase some of the world's leading performers and artists. Totally the TEDx of the Muslim world.


    Al Jazeera Forum, Qatar


    Peter was invited to present at the 9th Al Jazeera Forum in Doha, Qatar. He discussed creativity, innovation, branding & design thinking to a diverse audience of global thinkers, leaders and change makers.


    Australian Multicultural Marketing Award, Sydney

    NEWS-ammaOur studio was honoured to be awarded the AMMA in Small Business for the third time, hosted at the beautiful Sydney Opera House.


    Sydney Design Week

    NEWS-Sydney-Design-WeekOur studio was invited to be part of Sydney Design Week, an event organised by Museum of Applied Arts & Sciences. Peter gave a talk on his personal journey into Islamic art and design.

    Taking Integrity International

    We created and delivered a campaign that enabled Integrity to take on the international fashion scene. With our strategic process at hand, they have made an impact in Indonesia and in the UAE. See what our clients had to say about projects here.


     Do I Pay Zakat On This?

    NEWS-Zakat1We developed a creative campaign to encourage and educate the general Australian Muslim population about Zakat. We incorporated real-world interactivity in our campaign by creating stickers that asked the question "Do I pay Zakat on this?" Our campaign was a major factor in the NZFs 70% increase in results over their previous year.


    Ummah Legends


    We decided it was time to share beautiful gems and stories from Islamic history with a series of original illustrations with our Ummah Legends creative series!


    Noor Quest


    We created this app with Muslim kids (and of course their parents) in mind to provide a fun, Islamic alternative in the world of apps. Featuring a cool game where letters of the Quran are collected by speeding through space on a rocket, and also a series of e-books for the story tellers. Available on the App Store and Google Play.


    Salam Sisters


    Another cool app that we created for Islamic kids, this one with young girls in mind. Featuring 5 mini-games in one app, it's sure to keep a curious mind occupied while also picking up positive Islamic messages. You can get it on the App Store and Google Play.


    Social Reach

    Fun Fact: Over 21,692,861 people have seen something from Peter's Facebook page since January 2015. To every single one of Peter's social followers: Thanks for being part of the journey!

    Happy Holidays!

    It's been a big year, and we have even bigger things planned for 2016. We can't wait to share them with you!  Wishing you and your loved ones a happy and peaceful holiday, and a fruitful new year inshaAllah.


    From the Gould.Sydney team,

    Peter, Peter, Reuben, Subhi, and Nick

  • A Rewarding Month

    Awarded by Prime Minister of the UAE

    Dubai, 5th October: Peter is the recipient of 2015 Islamic Arts Award category at the Global Islamic Economy Awards under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE.

    Now in its third year, the Global Islamic Economy Awards recognize innovative world-class initiatives, ideas and people that have contributed to the social and economic welfare of the Muslim population and work towards fostering prosperity, harmony and well-being for all. Previous winners in the category include Yusuf (Cat Stevens) and photographer Peter Sanders.

    "Alhumdulillah for this incredible blessing. I'd like to thank my family, my awesome creative team and the many friends and supporters who have made this possible. Now time for me to get back to work and keep trying to making cool stuff insha'Allah" - Peter Gould


    Awarded the Australian Multicultural Marketing Award

    Sydney, 12th October: Gould.Sydney received the 2015 Australian Multicultural Marketing Award in the Small Business category. They have received this award twice before, and they were humbled to receive the award for the third time now.






  • designing the future

    Islam Imagined

    "It's time to think creatively and optimistically about our future. Islam Imagined is a vision for the bright road ahead, a spark for our imagination, a fresh inspiration. Join me on this journey of discovery." - Peter Gould

    Visit to get a sneak peak at this exciting new project and subscribe for updates! Supported by Qeerad, leaders in innovation.


    Ilm Arts Festival

    Last week Peter presented his journey and creative work to an audience of thousands at the Ilm Arts Festival in Malaysia. The Festival aims to showcase some of the world's leading performers and artists.



  • Qatar, Ummah Legends & Gift Guide

    Al Jazeera Forum

    Peter was invited to present at the 9th Al Jazeera Forum in Doha, Qatar. He discussed creativity, innovation, branding & design thinking to a diverse audience of global thinkers, leaders and change makers.



    Ummah Legends

    Another exciting venture that Peter has launched this month is Ummah Legends. Teaming up with Illustrator Iman Ayoubi, the series is designed to showcase, discover and celebrate gems in Islamic history with stories and beautiful, original digital paintings.



    Muslim Gift Guide

    Peter and his team are proud to announce the public launch of! aims to build an online directory showcasing the coolest gift ideas for Muslims inshaAllah!
    We select products based on design, creativity, beauty & quality, not simply anything labelled ‘Islamic’. Too many times we’ve seen products of poor quality intended for Muslims, instead we want to celebrate and showcase the Ummah’s finest, lifting the standard higher.
    We hope it will benefit many people by showcasing the Ummah’s best brands and products in one place. It aims to link discerning shoppers with businesses around the planet, inspire entrepreneurs and young people to design high quality experiences for consumers.



    Salam Sisters & Noor Quest apps released to both Google and iTunes stores!

    Peter and his team are very excited to announce that Salam Sisters and Noor Quest are up and running in both the Apple iTunes Store and the Google Play store. Salam Sisters gently introduces Islamic concepts in a fun, entertaining and educational way with friendly, engaging and relatable characters. A major bonus is the 5 read-a-long ebooks that are embedded in the app with beautiful stories based on Islamic themes and teachings. The Noor Quest app introduces basic arabic letters and Quran in a fun, entertaining and educational way with friendly, engaging and relatable characters, funky space sounds, vibrant graphics and a cool space masjid!



    Malaysian Workshop

    In March Peter teamed up with Irfan Khairi for a workshop hosted by the Institute of Marketing, Maylaysia. The two day workshop covered many aspects of strategic branding, graphic design, creative thinking, business planning & social media platforms.


  • Creative Ummah Beta

    The beta version of an exciting new Platform for Muslim Change Makers has launched. At the Dubai event, co-founder Peter Gould described how will serve as a hub for Muslims around the world to connect and share knowledge and ideas, showcase their work and participate in global challenges together.

    Peter also announced a partnership with Al Jazeera to support the next generation of creative Muslim talent - this is a fantastic way for emerging talent to get noticed and win their way to Qatar.

    Peter was also featured by the UAE National discussing the exciting new venture.



    world islamic economic forum

    Peter was invited to present inspirational workshops & branding masterclasses at the 10th World Islamic Economic Forum (WIEF)'s MOCAfest in Dubai. He provided a wealth of invaluable insights, advice and ideas drawn from his own personal experiences in the industry to a series of audiences. He also provided mentoring to emerging local & international talent and helped launched several new brands.



    New Photography Prints

    A series of new photography from Peter's most recent visit to Mecca & Medina are now available to view online. The prints can also be ordered and shipped internationally.



    Qatar Visit to Sheikh Faisal Foundation

    Peter was recently commissioned by Sheikh Faisal bin Fahad Al-Thani to rebrand and develop his Foundation based in Qatar. Peter visited Doha in September to research and guide the brand development and creative process. He was also given a tour of Al Jazeera Global Headquarters & Studios while in Doha and presented with a gift from the Director of Al Jazeera Media Training & Development.




    Hajj Exhibition

    Peter was part of joint exhibition with Siddiqa Juma in London hosted by Ahlan Art. The collection spanned modern, contemporary, abstract, classical and photographical genres, with the primary focus depicting Hajj & the Kaaba. The exhibition will travel to a number of international destinations, including Dubai and Qatar.



    Halal Gems Launch

    The first fully interactive halal foodie magazine and dining guide Halal Gems has just been launched! Peter's studio helped develop the branding & creative direction featuring delicious photography and mouthwatering content served up by a team of international writers. With it's featured foodie interviews, halal dining guide and reviews, it is guaranteed to leave you hungering for more!



    Peter's Pick: Love and Light

    Spoken word artist and hip-hop poet, Baraka Blue, hails from Oakland Ca. The track, Love & Light, is a modern interpretation of the traditional Islamic prayer or dua. The video, directed by celebrated filmmaker Adam Shamash, was shot in the vibrant city of Fez, Morocco and features a host of international Muslim creatives in cameo roles. Perhaps you can spot a familiar face or two…

  • Recent Branding & Design Projects




    For regular updates visit:

  • Iqra Bookshelf


    Peter's "Iqra Bookshelf" has been shared and appreciated by hundreds of thousands of people around the world since it was designed in 2011. So how did it come about? The bookshelf was actually his friend Zain’s idea, who was looking for a special feature in his new home in Sydney.

    The two collaborated and were able to bring the idea to life in a functional and beautiful way. The word Iqra (“Read”) is deeply symbolic to Muslims as it was the first word of revelation given to the Prophet Muhammad. It was a one-off fun, artistic project that embodies the intersection of creativity & spirituality that is associated with Peter’s work.

    The are currently no plans to develop the bookshelf into commercial production, however many people around the world have been inspired to create their own interpretation. If you’ve made or seen a similar version we’d love to see it!

  • Creative Ummah

    The Ummah has an incredibly rich and diverse wealth of creative expertise that spans a vast spectrum of traditional and contemporary disciplines. Much of this knowledge is not widely shared and only available upon face-to-face interaction.

    This initiative aims to provide a world first in competitive online eLearning, by establishing a global platform for people to enrol in courses that are facilitated by industry professionals and global icons. This innovative approach to online education is aimed predominantly, but not exclusively, at the Muslim community to help foster positive growth, inter-community cohesion and a much needed up-skilling and professional development on a global scale.

    With your help, will be an adaptive online eLearning platform for people to teach and share their expertise with people all over the world insha'Allah. The approach will use video tutorials, online lessons and an interactive social media learning environment.



    Salam Sisters & Noor Quest E-Books Available

    With the app development nearing completion on the way, the Salam Sisters e-books have been released on Google Play Books. Join Aquilla, Jouji, Kamilla, Zahra and Zainab in each of their own adventures! Click Here to see the Salam Sisters E-Books.

    The Noor Quest e-books have been released on Google Play Books. Join Alpha, Esma, Kiya, Meem and Zazzy in their space adventures! Click Here to see the Noor Quest E-Books.


    Amina's Kitchen App

    Kids will have fun joining Amina as she travels across the world to cook delicious international cuisine. The game is designed to help kids understand the concept of Halal and non-Halal ingredients in a fun and interactive way.


    Artwork on exhibition in Dubai & London


    Left: Peter's "Kaaba door, Mecca" limited edition print being displayed at The Gallery at Emaar Pavilion and the Ramadan Tent in Downtown Dubai. It is one of the 28 exclusive art pieces on exhibit.

    Right: Peter's recent original "Fanaa" artwork is currently being displayed at the Ahlan Art Gallery in London. The artwork is mixed media.


    Ramadan Message

    Peter is wishing everyone around the world a blessed Ramadan. "Please pray for the many people suffering in hardship and conflict. We must remain hopeful for a swift return to peace in Gaza, Syria & Iraq insha'Allah. Please give generously to your local charities providing medical aid in those areas."


  • Fun Ramadan Desktop Wallpapers

    Wishing you all a beautiful and blessed Ramadan!

    To celebrate Ramadan, Peter Gould has prepared some fun, free graphics to use as backgrounds and wallpapers for desktops, phones & tablets.

    To learn more about the new Salam Sisters brand for Muslim girls please visit, and the cool new Noor Quest brand featuring Muslim kids exploring space please check out

    To contact Peter's award-winning design studio for branding and design projects, please click here.