Peter Gould


Peter Gould leads a strategic design team based in Sydney, Dubai & Jakarta. Gould Studio advocates for a Heart-Centered approach to design, resulting in meaningful brands and creative projects for holistic positive change.

Over nearly 20 years, his clients have included United Nations, Etihad Airways, Dubai Culture and a diverse portfolio from senior government projects to $100m startups. He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.  
Peter’s personal spiritual journey has been a major influence on his creative work. Recent examples include the 'Salam Sisters’ brand, inspired by his two daughters, that encourages young girls to dream big. His contributions to design has resulted in global recognition including a major award from the UAE President.

In 2020, Peter was appointed as Australia for UNHCR Ambassador in recognition of his efforts in supporting awareness for refugees.  Peter’s vision is to encourage a Heart-Centered Design movement that enriches humanity with deeper cross-cultural understanding and spiritually-inspired design.


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